The Wholesale Line Sheet: What to Include (+ How to Generate One in 60 Seconds)
Updated September 2026 · 7 min read
A line sheet is the document buyers actually order from. Here's exactly what goes in one, three layout templates that work, and the fastest way to produce a clean, professional line sheet from your price list.
Import your Excel or Shopify export, export a clean A4 PDF.
Ask a retail buyer what they want from a new brand and the answer is rarely a 40-page brand book. It's a line sheet: a compact document with products, images, references, prices, and ordering terms. If your line sheet is easy to read, you're halfway to the order.
The 7 elements every line sheet needs
Product image — clean, on white, consistent size. If your spreadsheet has image URLs (any Shopify export does), you're set.
Product name and reference/SKU — buyers order by SKU, not by name. Make it unmissable.
Wholesale price and suggested retail (RRP/PVP) — show both so the buyer can instantly compute their margin. If you hide the retail price, you add friction.
Size / color / variant table — compact rows with a SKU per variant where possible.
Minimum order quantity (MOQ) and pack sizes — per product or as a general terms block.
Ordering terms — lead time, payment terms, shipping policy, contact person.
Your logo and collection name — light branding; this is a working document, not a mood board.
Three line sheet layouts that work
1. Grid line sheet (2–3 products per row)
Photo on top, name, SKU and dual price below. The best all-round format for lifestyle and design products: visual enough to make products look good, dense enough to fit a full collection in a few pages.
2. Table line sheet (the buyer's favorite)
One product per row: thumbnail, name, SKU, variants, wholesale price, RRP. Handles 100+ SKUs in a compact document that sales agents can annotate. This is the format for price-list-heavy categories.
3. Lookbook + price list combo
Fashion brands often pair a visual lookbook (big images, no prices, sells the dream) with a companion price table (sells the order). If you produce both from the same spreadsheet, they stay in sync automatically.
Example: the dual-pricing row
Ref
Product
Wholesale
RRP
Margin
GLS-221
Set of 2 Crystal Glasses
€18.00
€44.00
59%
DCT-282
Wine Decanter
€32.00
€79.00
59%
This one table row answers every buyer question: what it costs them, what they can sell it for, and whether it's worth stocking. That's why dual pricing is non-negotiable on a line sheet.
Common line sheet mistakes
Prices without the RRP (buyer can't compute margin) · inconsistent image sizes · SKUs buried in descriptions · PDFs exported at screen resolution that print blurry · a new design job every time a price changes.
How to generate one from your spreadsheet
Export your products (Shopify export, WooCommerce export, or your Excel price list)
Import the file and map the columns: name, SKU, wholesale price, RRP, image
Pick the grid or table layout, add your logo and brand color
Export a print-ready A4 PDF — buyers can print it or forward it as-is
Update a price later? Change the spreadsheet, re-import, export again. The line sheet becomes a 5-minute task instead of a design project.